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Balay - For a more comfortable world.

Straight to the core, the Balay claim strives to make a more comfortable world. Comfort is part of Balay’s DNA and in 2000 the brand put it into words: "For a more comfortable world". This phrase symbolizes the brand's commitment to its consumers and to society.

For Balay comfort is not about being rigid, conformist or static, but rather about being proactive, dynamic and efficient.

Brand Campaign - A little bit of me.

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