This brand idea captures two promises that distinguish Constructa from the competition. The first one is quality: Constructa is an established brand that offers German quality and gives its consumers the certainty of having purchased the right appliance. The second promise is to make life simpler. Nothing is more important than practical features that are easy to use.
Additionally, simplified quality means making good quality affordable to a broad population. Thus, Constructa rewards its consumers with practical solutions for better quality of life.