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BSH

Company portrait

About BSH.

BSH Hausgeräte GmbH is one of the world's leading companies in the sector and the largest home appliance manufacturer in Europe. Driven by the individual customer needs of people all over the world, BSH aspires to continuously improve the quality of life for people with its outstanding brands, innovative products and top-class solutions.

Alongside the global brands Bosch and Siemens, as well as Gaggenau and Neff, the global brand portfolio includes the local brands Thermador, Balay, Profilo, Constructa, Pitsos, Coldex, Ufesa and Zelmer.

While the global brands are aligned to their respective target groups practically everywhere in the world, the local BSH brands each maintain a strong local relationship to the consumers in their target group.

BSH is a trademark licensee of Robert Bosch GmbH for the Bosch brand and Siemens AG for the Siemens brand.

Successful all over the world

Founded in 1967 as a joint venture of Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich), BSH has been 100 percent owned by Bosch Group since January 2015. Over its 50-year history, BSH has grown from a German exporter into the world's second-largest home appliance manufacturer. With more than 58,000 employees worldwide, BSH increased its revenue in 2016 to around 13.1 billion euros. BSH produces the entire range of modern home appliances at around 40 factories worldwide. The product portfolio ranges from cookers, ovens and extractor hoods, dishwashers, washers and dryers, fridges and freezers to small appliances such as vacuum cleaners, coffee machines or food processors. With Home Connect, BSH offers a cross-brand platform as the basis for a rapidly growing ecosystem of connected home appliances and customer-centric services for a special future experience in the kitchen.

Consumer-centric

The consumer is at the center of all of BSH's developments. The company's aim is to improve their quality of life. In user experience labs set up specifically for this purpose, BSH repeatedly puts prototypes and products through their paces daily under real-life conditions in all phases of development. The results are thus constantly incorporated into the development of new BSH home appliances, leading to products and solutions that precisely meet the needs of consumers worldwide: innovative home appliances with outstanding quality and reliability, characterized not only by intelligent design, user friendliness and energy efficiency, but also practical additional benefits from the options offered by the connected world.

Employees as the basis for success

The individual strengths of the employees, their passion for the ambitions of BSH, their technical qualifications and the strong, shared values are the critical success factor for BSH.

BSH therefore promotes the development of its success according to their ambitions and potential, while offering a modern and agile working environment. BSH has continuously expanded its global network of employees over the last few years and is a cosmopolitan company that values and fosters diversity: BSH employees on all five continents contribute a wide variety of perspectives and experiences, and are the basis for innovative products and solutions that benefit consumers.

In 2017, the independent Top Employers Institute awarded the coveted international "Top Employer Europe" title to BSH for the fifth time in a row. The company was also certified as "Top Employer Asia Pacific" and "Top Employer USA." In Germany, BSH was again voted "Top Employer Germany" and named "Top Employer Engineers".

(Status: February 2017)

Facts and Figures.

Here you find further information concerning revenue, employees as well as research and development.

  • 41

    Production sites worldwide

    41 production sites in Europe, the USA, Latin America, and Asia, and a strong network of nearly 80 sales, production, and service companies in around 50 countries are a strong foundation for BSH’s customer-oriented business model.

  • 58300

    Employees

    At the end of 2016, BSH had a worldwide workforce of about 58,300 employees (including trainees). This is an increase of 1,800 employees.

  • Nr. 2

    BSH around the world

    The interplay of four Global Brands, eight Local Heroes, and two Label Brands guarantees a broad presence in a wide range of price segments and regions – making BSH the world’s number two in the appliance sector.

    MDA & SDA, excl. A/C.

  • 20 million

    Resource Efficiency

    BSH’s future energy costs each year will be EUR 20 million less than they were in 2010. A sign of the success of the company-wide project “Resource Efficiency 2015”.

  • 13.1 billion

    Revenue

    With revenue growth of about 7 percent, to EUR 13.1 billion, BSH was able to outperform the excellent growth of the last year and is on target to achieve its revenue goal of EUR 20 billion by 2025.

  • 4.4

    Research & Development

    Out of every EUR 100 of revenues, BSH spent EUR 4.40 on research and development. The repeatedly increased rate reflects, among other things, the investment in the transition from analog to digital solutions.

Board of Management.

  • Karsten Ottenberg - CEO

    Karsten Ottenberg

    Chairman of the Management Board
    Chief Executive Officer

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  • Matthias Ginthum - CMO

    Matthias Ginthum

    Member of the Board of Management
    Chief Markets Officer

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  • Johannes Närger - CFO

    Johannes Närger

    Member of the Board of Management
    Chief Financial Officer

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  • Michael Schöllhorn - COO

    Michael Schöllhorn

    Member of the Management Board
    Chief Operating Officer

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Supervisory board.

The Supervisory Board of BSH Hausgeräte GmbH is, according to the Federal Co-Determination Act (Mitbestimmungsgesetz) made up of representatives of the shareholders and the employees. Taking care of the interests of the employees are one representative for the senior executives, members of the workers’ councils and the trade unions (IG Metall).

  • Uwe Raschke

    Stuttgart / Chairman

  • Elmar Freund

    Bad Neustadt / Vice Chairman

  • Dr. rer. pol. Stefan Asenkerschbaumer

    Stuttgart

  • Ellen Bonna-Knöpp

    Giengen

  • Dr. rer. oec. pol. Rudolf Colm

    Milan

  • Sabina Desiato

    Stuttgart

  • Jochen Hafner

    Rosenheim

  • Ralf Indenkämpen

    Essen

  • Peter Kern

    Frankfurt

  • Christoph Michael Kübel

    Marbach

  • Heike Niehues

    Stuttgart

  • Dr. Elmar Pritsch

    Münster

  • Wolfgang Rückert

    Traunreut

  • Roman Schnalzger

    Dillingen

  • Margit Stegbauer

    Munich

  • Yanyan Wang

    Ettlingen

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