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September 18, 2017 / Corporativo

BSH continues its growth strategy: Europe’s market leader opens two new factories in Poland

  • BSH will produce an additional two million appliances in Poland in the future
  • Investments in the range of three-digit million Euros will be made in the two new factories for ovens, fridges and freezers
  • The new site is a further step in the company’s expansion in Poland and in Europe as a whole

Munich / Wroclaw, September 18, 2017 (bsh) – In its 50th anniversary year, BSH Hausgeräte GmbH is pushing the expansion of its global production network. Europe’s number 1 celebrated the opening of its new site in Poland. Two new factories will commence operations in the city of Wroclaw, creating new capacities to support BSH’s growth strategy. [...]

BSH now has factories in Poland for the areas of laundry care, dish care, cooking and refrigeration, as well as small home appliances, making it the largest and leading home appliance manufacturer in the country. At the new plants, BSH plans to produce around two million ovens, fridges and freezers a year. The majority of the manufactured appliances will be intended for export, in particular to Western Europe.

At the opening ceremony with guests from politics, business and BSH employees from Poland and Germany, BSH’s Chief Markets Officer (CMO) Matthias Ginthum emphasized the key role Poland plays for BSH in Europe. The new factories will boost the positive trends in Europe, which is the strongest region for BSH. Moreover, Poland will benefit from BSH’s unflagging and diverse involvement there. The company already has production sites in Lodz and Rzeszów, as well as a location in Warsaw. Dr. Michael Schöllhorn, Chief Operations Officer (COO) of BSH, also thanked the employees for their commitment over the past years, stressing how important it is for BSH to build further production capacities and expertise in the field of Industry 4.0.

Global growth strategy necessitates creating regional production capacities

The unswerving further development of regional markets is at the heart of BSH’s corporate strategy. As a global company, it can achieve its ambitious growth objectives and the goal of tangible consumer centricity only by strengthening its regions and countries.

BSH’s global production network now comprises a total of 43 factories. Regionally tailored products for different consumer needs worldwide come off their lines.

Image1: left to right: Michael Schöllhorn (BSH COO), Adam Grehl (deputy mayor of the city of Wroclaw), Maciej Bador (President of the economic zone Wroclaw) and Matthias Ginthum (BSH CMO) at the ceremonial factory opening in Wroclaw, Poland

Image2: Highly modern production facilities for ovens and refrigerators from BSH in Wroclaw, Poland

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Sobre BSH:

BSH Hausgeräte GmbH es una de las empresas líderes del sector en todo el mundo con una facturación de aproximadamente 13.100 millones de euros en 2016 y más de 58.000 empleados. BSH fabrica sus productos en unas 40 fábricas y esta presente en 50 países con una extensa red de 80 empresas de ventas, producción y servicios. BSH Electrodomésticos España encabeza el mercado español de electrodomésticos a través de sus marcas Bosch, Siemens, Gaggenau, Neff, Ufesa y Balay. En España cuenta con una amplia presencia, empleando a unas 4.000 personas. Posee siete fábricas: dos plantas en Montañana y una en La Cartuja (Zaragoza), dos en Navarra (Esquíroz), una en Santander y otra en Vitoria. Además, tiene dos centros operativos en Zaragoza y Huarte (Navarra) y un almacén central, el Centro Logístico PLA-ZA (CLP), desde donde BSH distribuye sus electrodomésticos a los mercados español y de exportación. En el CLP se encuentra también la central del Servicio BSH al Cliente que proporciona el soporte de servicio para todos los productos de BSH a través de 252 centros especializados en todo el país.

Contacto para periodistas:

BSH Electrodomésticos España, S.A.
Comunicación Corporativa
Irene de Latorre
Teléfono: +34 976 578 011
E-mail: comunicacion.corporativa@bshg.com

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