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August 31, 2016

IFA 2016 focusing on consumer experience

Dr. Karsten Ottenberg will open the 2016 IFA keynotes with a speech on the digital transformation in the home appliance sector.

Munich, August 31, 2016 (bsh) – What does consumer experience mean for the home appliance sector on its path from analog products to digital solutions and on to cognitive assistants? This is the key question in this year's IFA opening keynote by Dr. Karsten Ottenberg, CEO of BSH Hausgeräte GmbH. The answers will be provided by Europe's leading home appliance manufacturer in the exhibition zone also with product and service innovations under the Bosch and Siemens brands, as well as with the Home Connect digital ecosystem.

Of connected (kitchen) worlds and cognitive assistants: Dr. Karsten Ottenberg will open this year's International Consumer Electronics Fair (September 2 to 7, 2016) in Berlin with an invitation to shift perspective. Under the motto "Consumer Experience in the connected Kitchen", the CEO of BSH will use his keynote to outline the key requirements for winning over consumers now and in the future in the kitchen living space with convincing and fascinating products and solutions. [...]

Press representatives are cordially invited to participate. The event details at a glance:

  • IFA Opening Keynote 2016 "Consumer experience in the connected kitchen"
  • Date/Time: September 2, 2016, 10:30 a.m.
  • Place: CityCube, Messe Berlin

Apart from the opening keynote, BSH will of course also be present as an exhibitor at the trade fair with its Bosch and Siemens brands:

Home Connect – the cross-brand digital ecosystem
The BSH brands will be presenting the fully connected kitchen at IFA 2016. Their portfolio of smart home appliances has now been completed with cooktops and extractor hoods that can be controlled using the Home Connect app. A further highlight is Home Connect's new and attractive partner network. The network offers users added value in two areas: Firstly, by providing access to various online services designed for everyday life, and, secondly, access to other smart home solutions.

A new partner of the Bosch brand, for example, is the Berlin-based company HelloFresh. Romy Lindenberg, Managing Director for Germany and Austria, sees the newly formed partnership as an exciting supplement for many customers: "HelloFresh stands for simple and intuitive cooking of delicious and healthy dishes. We want to give people a little free time in their everyday lives and have listened to the ideas of our customers. By integrating the oven control from the Home Connect app in our popular cooking app, cooking at home has been made even faster and simpler for many customers. We look forward to successful collaboration with BSH."

The Home Connect Developer Program allows all supplementary products or services to be integrated via an API (application programming interface) or SDK (software development kit). This means added convenience for consumers since they can thus also control the connected home appliances from other apps.

As a result, Home Connect is continuing to evolve at an increasing pace into one of the leading platforms in the home appliances industry, which develops user-centered solutions with real added value for consumers. Home Connect is currently the only cross-brand app that can be used to control the entire range of connected home appliances.

Innovations from Bosch and Siemens mark their arrival in the smart kitchen with fully connected products, perfect results and design highlights
The fully connected kitchen living space can also be experienced with the individual BSH brand appearances of Bosch und Siemens at IFA:

One thing will become immediately apparent to visitors to the 2016 Bosch stand – that the "Internet of Things" is becoming reality. Bosch connects the entire household and now covers all product categories with Home Connect, going even beyond home appliances, with Smart Home solutions for the whole house. With these and the other innovations being presented at IFA, the BSH brand is consistently pursuing one goal: to offer consumers "the easy way to perfect results."

The topic of connectivity is a wide arch that spans all the product innovations and staged presentations at the Siemens stand as well: The final gaps in the digital home appliance range are being closed at IFA 2016 with the new connected extractor hoods and cooktops. Appliances will also talk to one another for the first time – thus also initiating development in this area toward the "Internet of Things" and the "Seamless Life".

The two BSH brands have yet another design highlight waiting to be discovered: Cooktops with integrated extractor hood impress equally in terms of technical efficiency and esthetics.

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Sobre BSH:

BSH Hausgeräte GmbH es una de las empresas líderes del sector en todo el mundo con una facturación de aproximadamente 13.100 millones de euros en 2016 y más de 58.000 empleados. BSH fabrica sus productos en unas 40 fábricas y esta presente en 50 países con una extensa red de 80 empresas de ventas, producción y servicios. BSH Electrodomésticos España encabeza el mercado español de electrodomésticos a través de sus marcas Bosch, Siemens, Gaggenau, Neff, Ufesa y Balay. En España cuenta con una amplia presencia, empleando a unas 4.000 personas. Posee siete fábricas: dos plantas en Montañana y una en La Cartuja (Zaragoza), dos en Navarra (Esquíroz), una en Santander y otra en Vitoria. Además, tiene dos centros operativos en Zaragoza y Huarte (Navarra) y un almacén central, el Centro Logístico PLA-ZA (CLP), desde donde BSH distribuye sus electrodomésticos a los mercados español y de exportación. En el CLP se encuentra también la central del Servicio BSH al Cliente que proporciona el soporte de servicio para todos los productos de BSH a través de 252 centros especializados en todo el país.

Contacto para periodistas:

BSH Hausgeräte GmbH
Corporate Communications
Stephanie Fröhling
Teléfono: +49 (0)89 4590-4682
E-mail: stephanie.froehling@bshg.com

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