To communicate what BSH is all about as an employer, we have developed a line of communication that will help us to present BSH as an employer of choice. It contains
Our employer claim is a short statement that offers potential candidates and our employees a credible and concise impression of BSH as an employer:
Tomorrow is our home.
Tomorrow is …
We want to emphasize that BSH is a future-oriented employer with a strong focus on what our consumers need and the creative ideas of our employees who develop innovative products and solutions.
… our …
The “our” symbolizes our team and the global network of all BSH employees as well as our culture and values.
This concept is deliberately ambiguous: it stands for our unique portfolio of strong brands and for high-quality home appliances, but it also represents the “home” BSH provides for its employees.
Our employer personality conveys the story we tell about BSH as an employer and shines through every time we communicate with potential and actual employees:
Tomorrow is our home.
Driven by the purpose to make people’s lives easier around the world we are always curious to take the next step. We show passion in everything we do. Providing an open and trustful environment of connected people turning ideas into innovative and user-centric home appliances.
And that is what we work for, because: Tomorrow is our home.
An Employer Value Proposition (EVP) is the HR equivalent of the Unique Selling Proposition (USP), a concept to market products by setting them apart from those of the competitors. Our EVP thus states the unique value that BSH offers as an employer:
BSH is a UNIQUE HOME FOR STRONG BRANDS known for quality and reliability. In a changing business environment, BSH maintains this long tradition while encouraging employees to LISTEN TO OUR CONSUMERS and therefore IMPROVE AND SIMPLIFY PEOPLE’S LIVES ACROSS THE GLOBE with agility and dedication. Every employee at BSH lives up to our proud brands, the expectations of our consumers, the respect for our colleagues and the PASSION FOR OUR OWN IDEAS – today and tomorrow. Everyone has the FREEDOM, THE INSPIRATION AND THE SUPPORT to really make a difference – around the world and at home.
Every employee at BSH is an ambassador for our company. Let us introduce you to the first testimonials featured in our employer branding communication – a great mix representing the range of talent at BSH. Our approach uses the power of storytelling to let our target groups know how our employees view the world. Our testimonials share what intrigues them about their jobs and what they imagine tomorrow will be like. By providing authentic insights into the thoughts and visions of our testimonials, we let them give potential candidates a credible idea of what working at BSH is all about.
In her job as project leader in the department “Global Digital Transition”, Charlotte is aiming to forward digitalization at BSH. “It feels really good that I can contribute to that.”
He meets new people every day from all walks of life. That is what makes Sebastian’s job as a user experience specialist so exceptional.
Fang does not just know a lot about corporate technology. She is also fluent in Chinese, English, Spanish and German. “I love intercultural experiences.”
Working hands-on with colleagues in other countries and on a variety of topics from marketing communications and budgets to planning and event management – it is the combination that makes the job so enjoyable to marketing specialist Michelle.
As an international trainee, Sebastian gets to know different departments to understand the company, its structures and processes. “I am glad I had the chance to experience all of that.”
It is Christina’s job to create trainings that help BSH employees cope with the complexities of the supply chain and inspire them to go new ways.
Brand strategist Lukas provides Bosch home appliances brand guidance to all BSH regions. He appreciates the cultural challenges involved. “I’m more than happy to be part of a team that shapes a global success story.”
Robin has been with BSH for almost ten years. He specializes in supply chain management for raw materials and works closely with international colleagues all over Europe.
In her position, Cristina facilitates innovation. She marvels at the idea that what she does in Innovation Technology has an impact on the kitchen of the future. “My work will improve the lives of millions of people.”
Two dimensions are just not enough for Min. He is responsible for a project devoted to 3D visualization to improve customer service. At BSH, he appreciates the great opportunities the company offers to everyone to develop their abilities.
Dominik is a machine setter at the site in Traunreut. “I operate machines with a pressing force of 400 tons that form metal sheets into components.” His task is to ensure the quality of the parts and to correct minor faults.
As a maintenance fitter at the site in Traunreut, Sabrina makes sure that production runs smoothly. “I take care that my colleagues on the production line get their job done easily.”
In June 2017, a photo and video team came to take pictures of our testimonials and capture some of them on film. For three days, they teamed up with photographers, videographers, make-up artists, lighting specialists, assistants, testimonials, art directors and HR experts to produce photos and video clips which can be used for communicating our new employer brand. To give you an idea of the challenges the team had to face, have a look at our making-of video:
See Charlotte explain where the passion for her job comes from
Find out why BSH is not just an employer for Fang
Listen to Robin and how he thinks BSH should tackle the challenges of the future
Discover what inspired Sebastian to work for BSH
Watch Dominik tell you about one of his highlights of working at BSH
Phone: +49 (0) 89 4590-3399
Phone: +49 (0) 89 4590-4434