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March 17, 2018 / Gaggenau

Gaggenau announces official partnership with IMG’s ‘The World Restaurant Awards’.

Munich, May 2018: Gaggenau, the luxury brand for professional-grade home appliances, is delighted to announce its official partnership with the groundbreaking new award show for restaurant afficionados: ‘The World Restaurant Awards’, produced by IMG.

Gaggenau, one of the exclusive partners, is honored to be in association with such a prestigious award show – celebrating the best and brightest in culinary excellence. ‘The World Restaurant Awards’, hailed as the “Oscars for the restaurant world”, will be an annual, televised event, recognising and celebrating diversity within the international restaurant scene. [...]

Boasting an unrivalled judging panel of celebrated restaurant industry figures, including: Yannick Alléno, Elena Arzak, Alex Atala, Massimo Bottura, David Chang, Dominique Crenn, Hélène Darroze, René Redzepi, Ana Roš, Clare Smyth, and Daniel Humm, alongside an intercontinental selection of the world’s most-travelled and best-informed members of the culinary press. Each member of the 100-strong judging panel has been carefully selected on the basis of their restaurant knowledge and well-stamped passports, to provide rich insight into the international restaurant scene.

Sven Schnee, Head of Global Brand Gaggenau, commented: “We are thrilled to be part of the exciting and unique opportunity presented by ‘The World Restaurant Awards’. This new collaboration firmly cements Gaggenau’s position as a major contributer to the future development of the culinary world.

“As part of our collective efforts with IMG, we as a brand look forward to utilising this opportunity to create authentic experiences– accurately conveying our affinity for, and investment within, the realm of culinary culture. The far reaching potential of this partnership with ‘The World Restaurant Awards’ is an undeniably positive step for the brand and wholly aligns with a suite of events due to take place in 2019 and beyond.”

Notes to editors

About IMG: IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.

Gaggenau is a manufacturer of high-quality home appliances and acknowledged as an innovation leader in design and technology “Made in Germany”. The company, with a history dating back to 1683, has revolutionised the domestic kitchen with its internationally acclaimed products. Gaggenau’s success is founded on technological innovation and a clear design language combined with high functionality. Gaggenau has been a subsidiary of BSH Hausgeräte GmbH in Munich since 1995 and is currently represented in more than 50 countries with 22 flagship showrooms in major cities around the world.

The difference is Gaggenau.

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For more information, imagery or interview opportunities, contact:

stephanie.chen@bshg.com

Tel: +44 7785 253700

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About BSH:

BSH Hausgeräte GmbH is a globally leading company in the home appliance sector with revenue of approximately € 13.1 billion in 2016 and more than 58,000 employees. BSH manufactures its products at around 40 factories and is represented by over 80 companies in approximately 50 countries.

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