The quality of a product goes far beyond its actual benefits. At BSH, it is very important to us that quality is a significant criterion in our work, from development to disposal -- throughout the entire product life cycle.
However, quality doesn't just play a role in the product life cycle. In the age of connected appliances, increasing volumes of data are being produced that simplify interactions or enable in the first place. The more extensive and more sensitive this data is, the more important it is to handle it conscientiously.
Connected home appliances offer new opportunities for our consumers worldwide. Operating washing machines from the smart phone while on the move, or accessing individual energy-saving tips are features that can enrich our daily lives. Manufacturers rely on corresponding customer data for these new services. That's why the success of connected home appliances depends – in addition to convincing technologies – to a large extent on handling this data responsibly. BSH works continuously, in exchange with its consumers, on developing user-friendly, data privacy-compliant and secure solutions.
With regard to the household, our consumers primarily want everyday life to be made easier. For example, an oven that knows your culinary preferences and has appropriate recipes at the ready. And when it comes to saving electricity, home appliances and smartphones will offer support in the future thanks to clever tips. For consumers to be able to benefit from these additional services, they need to be willing to provide service providers with the relevant data. In an age of big data and data abuse scandals, however, there are naturally misgivings, which we must be aware of and address.
Nothing is more private than your own home. That's why the Home Connect app was developed with data security experts, tested by hackers and approved by TÜV-TRUST-IT. It therefore meets the strictest security requirements. Appliance-specific information is exchanged and personal data transmitted in encrypted form. BSH naturally only collects consumer data that creates real added value for the personal benefit of consumers, and ensures that only data that is absolutely necessary is collected.
The satisfaction and enthusiasm of our consumers are at the center of what we do. The perceived quality of the products and services under our brands should convince our consumers. Every employee contributes to the effectiveness of the BSH quality management system and is responsible for safeguarding this within the tasks entrusted to them. We at BSH, however, also aim to always offer the best quality with regard to management, sales, customer service, the supply chain and processes in general.
The BSH Corporate Principles therefore contain the quality policy principles. These specify the key fields of action for achieving our goal.