Company Portrait

We are home to both globally established Appliance Brands*, such as Bosch, Siemens, Gaggenau and Neff, in addition to seven local brands. With our Ecosystem Brand Home Connect and Service Brands such as Kitchen Stories and BlueMovement, we offer consumers digital services and sustainable solutions to improve their daily lives.

*BSH is a trademark licensee of Robert Bosch GmbH for the Bosch brand and Siemens AG for the Siemens brand.

Successful around the world.

Founded in Germany in 1967 as a joint venture of Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich), BSH has been 100% owned by the Bosch Group since January 2015.

We have grown enormously in our over 50-year history. From our roots as a German exporter, we’ve evolved to become one of the world's leading home appliance manufacturers with around 40 factories worldwide. Our product portfolio ranges from large home appliances – such as cooktops, ovens, extractor hoods, dishwashers, washers, dryers, fridges, and freezers – to small home appliances, such as vacuum cleaners, espresso machines as well as small kitchen appliances. Recently, we added the new and innovative product category “Waterbase” under the Solitaire brand to our portfolio.

Our employees are the basis for our success.

We put people at the center of everything we do. That’s why we foster a corporate culture in which all our 62,000 employees around the globe feel valued. We also promote diversity in all its facets.

We actively cultivate an environment in which all our employees can grow and perform at their best– today and tomorrow.

Our key pillars.

We strongly believe in our key pillars. In fact, they lay the foundation for our everyday decisions and actions.

Consumer centricity.

The needs of consumers are at the heart of all our products, from their development on. By putting ourselves in consumers´ shoes, we are able to embrace their personal needs and offer solutions that make life at home easier and more enjoyable.

Sustainability.

In our view, the three dimensions of sustainability – planet, people and prosperity – are not mutually exclusive, but complementary. We strive to demonstrate their fundamental role in a successful business.

Digitalization and connectivity.

To better meet consumers’ needs today, we are transforming from a home appliance manufacturer to a company that also offers customizable digital features, services and content. One example of this is Home Connect, a life-enhancing app for smart products across our brands.