We improve quality of life across the globe with our innovative home appliances, exceptional brands, and superior solutions.
We want to be the first choice for consumers worldwide. We grow responsibly and contribute to protecting our natural resources.
Exceptional people in a strong global network
Our team is highly committed, professional, and globally connected. We continuously develop ourselves further by learning from each other. We have deep knowledge of our consumers, our products, and the industry.
Outstanding technology and quality
We design and produce products of outstanding quality and reliability. We drive innovation through our cutting-edge technological expertise and deep consumer knowledge.
Unique brand portfolio
Our brands convey passion and belong to the strongest in the home appliances market. Our brand portfolio serves the diversity of our consumers and their needs. This enables us to deliver the greatest value to them.
Trustful partnerships
We maintain long-standing and excellent partnerships with our customers and suppliers. Our cooperation is based on trust and mutual respect.
Continuous improvement mindset
Our goal is to be the very best and exceed all expectations. We constantly challenge ourselves, our products, and our processes in order to continuously improve.
Future and result focus
Our actions are result-focused. This allows us to secure our future. It also creates a sound basis for the social initiatives of the company and the foundation.
Responsibility and sustainability
We act responsibly in the interest of our company, also taking the social and ecological impact of our actions into consideration.
Initiative and determination
We act on our own initiative, take entrepreneurial responsibility, and pursue our goals with determination.
Openness and trust
We communicate important company matters in a timely and open fashion. This is the best foundation for a relationship built on trust.
Fairness
We deal fairly with our colleagues and business partners, and view this fairness as a cornerstone of our corporate success.
Reliability, Credibility, Legality
We promise only what we can deliver, accept agreements as binding, and respect and observe the law in all our business transactions.
Diversity
We appreciate and encourage diversity for the enrichment it brings, and see it as essential for our success.
In addition to the Guiding Principles 'We are BSH', BSH has also developed a common understanding of good cooperation, excellent leadership and an effective organization: 'We LEAD BSH'. At its core, 'We LEAD BSH' consists of ten principles. Every employee should act according to these, in order to jointly drive BSH's success.
With 'We LEAD BSH', BSH creates an environment in which everyone can grow and give their best, so that BSH is strong in the market and fulfills BSHs’ purpose of "We improve the quality of life at home".
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