The alarm clock rings. Time to get up, prepare the coffee and make breakfast: warm the bread rolls in the oven, and fetch the chilled orange juice, butter and jam from the refrigerator. Quickly mix a smoothie, prepare scrambled eggs on the hob and in between swiftly iron a blouse or shirt. Scenes such as this unfold every day in households – no matter where in the world.
Home appliances should help make everyday life easier for us all. The demands on these helpers have grown – these days it's no longer enough for the refrigerator to chill, the oven to heat and the iron to smooth out creases. There's more to it than that. It's about the changing requirements of our everyday lives, about forward-looking technologies, and about aspects that impact buying decisions such as design and material, and especially about energy efficiency and sustainability.
This is exactly where BSH comes in: Our goal is to be so familiar with the needs of consumers that we create innovations that offer tangible benefits for customers and lead the way with our developments. We have therefore introduced a user-centric approach in our product development. In our user experience labs around the globe, consumers test prototypes, think through ideas and provide vital insights into their own wishes and expectations. In collaboration with designers, engineers and sales experts, this gives rise to innovations that invigorate and ensure better quality of life in harmony with the environment.
The dishwasher is filled and ready to start washing. Now simply switch it on and wait until the newly clean, dry and gleaming dishes are ready to be removed. And all that preferably without any annoying noise – after all, many kitchens nowadays are no longer separate rooms, but often part of the living area.
BSH brand dishwashers not only promise top-class cleaning results, stylish design and extremely resource-efficient properties. They are also so quiet today that consumers are only alerted to the fact that they are working by means of visual signals, for example. The acoustics lab is responsible for dealing with this challenge. It works constantly on further developing new insulation materials. After all, the sound of the appliances is an important purchase criterion for the consumer. Appliances should be quiet, yet at the same time sound pleasant. A challenging and complex task, because the choice of insulating materials also influences energy consumption and the drying level of the dishwasher. Different departments therefore work together from a very early stage of development to construct the optimum appliance. Consumers are also very closely involved in this process in order to develop a product that not only washes but also offers real added value and ultimately guarantees satisfaction.