Press release

“We are thrilled to welcome the BSH Experience & Design Center to CityCenterDC,” said Timothy Lowery, Managing Director of Retail and Mixed-Use at Hines. “This innovative and immersive space perfectly complements our vision of bringing world-class experiences to the heart of Washington, D.C. BSH’s dedication to cutting-edge design and exceptional quality aligns seamlessly with the retail and lifestyle we cultivate at CityCenterDC. We’re proud to have them join our community and look forward to the inspiration they’ll bring to our residents, visitors and design professionals alike.”

With a prime central location within CityCenterDC, the captivating space is also the only luxury home appliance presence within the city limits – also designed to bring the company’s celebrated three North America-focused brands and their designs into the spotlight for a truly international audience.

“We’re thrilled to be opening our EDC in the heart of the nation’s capital – just steps to the White House, surrounded by other luxury brands and in the region’s premier retail hub at CityCenterDC,” said Chris Kaeser, Head of Sales at BSH. “What makes this location so special is that we’re projecting legendary global design and quality from our Bosch, Thermador and Gaggenau brands for a wide range of people – with visitors from all over the world also arriving at all times of the year. We’re aiming to be a destination that customers, consumers and traveling diplomats all seek out for inspiration.”

With a stunning blend of neoclassical touches – inspired by the city’s famous architecture – and modern interior design, the EDC will be the new one-stop hub for architects, builders, designers, contractors and consumers to experience BSH brands and products through interactive displays, live demonstrations and personalized design consultations. Visitors can find the showroom at 940 New York Avenue NW, Suite 706, Washington D.C. 20001.

Cherry Blossoms, Immersive Luxury and Inspiring Events

The showroom officially opened in early April during the city’s famed Cherry Blossom Festival – reflecting the international flare that defines Washington D.C. Design leaders, real estate professionals, builders, developers and city officials celebrated the vibrant opening with a ribbon cutting event.

The communal space will now facilitate first-hand interactions with the products – hosting events such as cooking and training sessions, fostering deeper connections with the local design and builder communities. This engagement is key to making BSH’s brands more tangible, helping consumers discover the best products to match their unique tastes, lifestyles and design preferences.

The center will also enable developers to offer various configurations and price points to their clients while relying on a single manufacturer to meet all their brand requirements.

Driving Premium, Luxury and Ultra-Luxury from Coast to Coast

BSH currently operates a network of 10 Experience and Design Centers across North America. From the first location in Irvine, Calif. to showrooms in Chicago, New York City, Miami, Houston and the recently-opened Beverly Hills location in the U.S. – the company’s presence is expanding. BSH also maintains a strong footprint in Canada with EDCs in Toronto, Vancouver and Montreal.

To learn more about the new showroom or to schedule an appointment, please visit the respective appointment page:

Bosch: https://www.bosch-home.com/us/kitchen-planning-resources/showrooms/washington-dc-showroom

Thermador: https://www.thermador.com/us/experience/showrooms/washington-dc

Gaggenau: https://www.gaggenau.com/us/visit-us/visit-a-flagship-showroom/washingtondc

About BSH

BSH Hausgeräte GmbH, headquartered in Munich, Germany, with a total turnover of EUR 15.3 billion and more than 57,000 employees in 2024, is a global leader in the home appliance industry. The company’s brand portfolio includes global appliance brands such as Bosch, Siemens, Gaggenau, as well as regional brands, such as Neff and Thermador. BSH produces at 39 factories and is represented in some 50 countries.

BSH Home Appliances Corporation, headquartered in Irvine, Calif., is recognized for its high-end kitchen and home appliances, known for quality and superior design. In North America, BSH markets its products under the Bosch, Thermador and Gaggenau brands – each renowned for their rich legacy and excellence. Bosch is celebrated worldwide for its precision engineered and efficient home appliances, while Thermador is synonymous with luxury kitchen solutions tailored for culinary enthusiasts. Gaggenau stands out with its avant-garde designs and professional-grade appliances, appealing to those who seek the ultimate in performance and aesthetics.

BSH is a Bosch Group company.

ABOUT CITYCENTERDC

CITYCENTERDC (www.citycenterdc.com) is a unique, pedestrian-friendly, 10-acre mixed-use development located in the heart of downtown Washington, D.C. Developed by Hines and Qatari Diar, the project is home to more than 221,000 square feet of retail space, 520,000 square feet of prime office space, 458 rental apartment units and 216 condominium units, a 360 room hotel, a 1,550-space parking garage, a public park, a central plaza, and pedestrian-oriented streets and alleyways.