What we do
At BSH, we are committed to enhancing the quality of life at home for our consumers through innovative home appliances and digital solutions. Our innovations focus on three key pillars:
Consumer happiness
We focus on understanding the needs, preferences and challenges of our consumers. By actively engaging with them through quantitative and qualitative consumer research, feedback evaluation of customer service calls, product reviews, prototype testing in our user experience labs, and through analyzing data from our smart appliances – with our consumers’ consent –, we ensure that our appliances and digital offerings exceed their expectations. This consumer-centric mindset drives our innovation process, allowing us to create solutions that improve quality of life at home.
Circular Innovation
Environmental considerations are an important part of our innovation efforts. We are committed to developing products and services that combine high performance and convenience with approaches that can help reduce environmental impacts across their life cycle.
Our Bosch All-in+ product-as-a-service circular model, for example, refurbishes 91% of returned appliances and extends product lifetimes by up to 20% [1], keeping resources in use longer. Additionally, the All-in+ circular model can achieve a 40-60% lower carbon footprint [2] compared to a conventional linear residential appliance approach.
[1] The world’s leading independent expert in quality assurance, risk management and sustainability, DNV AS (Norway), was commissioned to carry out a study. In course of this, DNV AS analysed the expected extension of the lifespan of large household appliances that were refurbished after the warranty period under the All-in+ Use model (formerly BlueMovement) in Germany. To determine the impact, DNV applied the principles of ISO 14021 for self-declared environmental claims (Report No.: C719652).
[2] Compared to a conventional linear residential appliance approach. This is derived from the internal indicative assessment of BSH home appliances using the All-in+ circular model, taking into account the general principles of EN 15804, ISO 14025:2010, ISO 14067:2018 and ISO 21930:2017. Results vary depending on several assumptions, e.g. location of the building, share of renewable electricity, appliance replacement cycles, and the proportion of refurbished appliances. The methodology and calculation model were independently validated by TÜV Rheinland.
Technological excellence
Continuous research and development are essential to our success. Our highly skilled teams work tirelessly to advance technology and create smart solutions that delight our consumers - no matter where, how or with whom people live. This includes the integration of emerging technologies, intelligent digital features and connected appliances that enhance convenience and efficiency at home.
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Innovative projects and partnerships
We believe in the power of collaboration. By partnering with leading universities and research institutions, we expand our knowledge and capabilities. We also aim to establish long-term partnerships between startups and BSH: The BSH Startup Kitchen. We seek to partner with startups that have unique solutions for our business – in terms of products, services and productivity. In a lean, fast setup, we integrate consumer-centric innovations in our products and processes. All these collaborations enable us to accelerate the development of innovative technologies and bring them to market more quickly.
Future-oriented solutions
Our vision is to actively shape the future of living. We invest in cutting-edge technologies that make life easier and more enjoyable for our consumers. This includes advancements in artificial intelligence, automation, smart energy solutions as well as new business models, like Bosch All-in+. It leads the shift from ownership to flexible access and allows consumers to choose between three options: they can buy, finance, or rent new or refurbished appliances, getting free delivery and professional installation and enjoying full repair and replacement coverage for the entire contract duration.
At BSH, innovation is not just a buzzword; it is a fundamental part of our corporate philosophy. We strive to make a positive impact on the lives of our consumers and the environment through innovative solutions.
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