What we do
At BSH, we are committed to enhancing the quality of life at home for our consumers through innovative home appliances and digital solutions. Our innovations focus on three key pillars:
Consumer happiness
We focus on understanding the needs, preferences and challenges of our consumers. By actively engaging with them through quantitative and qualitative consumer research, feedback evaluation of customer service calls, product reviews, prototype testing in our user experience labs, and through analyzing data from our smart appliances – with our consumers’ consent –, we ensure that our appliances and digital offerings exceed their expectations. This consumer-centric mindset drives our innovation process, allowing us to create solutions that improve quality of life at home.
Sustainability
Sustainability is at the heart of our innovation efforts. That’s why we are dedicated to developing products that are not only high-performing but also environmentally friendly. This includes using sustainable materials and energy-efficient technologies to minimize our ecological footprint. Our goal is to create appliances and service solutions that contribute to a more sustainable future, inspiring and supporting consumers to live healthier and more sustainable lives.
Technological excellence
Continuous research and development are essential to our success. Our highly skilled teams work tirelessly to advance technology and create smart solutions that delight our consumers - no matter where, how or with whom people live. This includes the integration of emerging technologies, intelligent digital features and connected appliances that enhance convenience and efficiency at home.
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Innovation
Past, present and future united and within reach
Innovation
There is no place #LikeABosch. Welcome Home.
Innovation
Intelligent simplification
Innovative projects and partnerships
We believe in the power of collaboration. By partnering with leading universities and research institutions, we expand our knowledge and capabilities. We also aim to establish long-term partnerships between startups and BSH: The BSH Startup Kitchen. We seek to partner with startups that have unique solutions for our business – in terms of products, services and productivity. In a lean, fast setup, we integrate consumer-centric innovations in our products and processes. All these collaborations enable us to accelerate the development of innovative technologies and bring them to market more quickly.
Future-oriented solutions
Our vision is to actively shape the future of living. We invest in cutting-edge technologies that make life easier and more enjoyable for our consumers. This includes advancements in artificial intelligence, automation, and sustainable energy solutions.
At BSH, innovation is not just a buzzword; it is a fundamental part of our corporate philosophy. We strive to make a positive impact on the lives of our consumers and the environment through innovative solutions.
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