Decorative image - History of BSH

    History of BSH

    Past - what we are based on

    What is true of the future was also true of the past. BSH's history spans more than 55 years, during which time the company has been a driving force for technological and social development through its products. Through a timeline and a retrospective of 55 years of advertising, we demonstrate the impact that BSH products have had over time and their positive influence on quality of life. From this, we can derive structures that may be transferable to the future and help us answer the question of how we want to live tomorrow.

    Advertising through the ages

    Advertising through the ages

    55 years of mirroring society
    BSH building

    BSH history wiki

    Five chronological chapters with milestones and facts of BSH's corporate history can be found in the BSH History Wiki.

    Innovation

    decorative illustration - innovation at BSH
    decorative illustration - digitalization at BSH
    decorative illustration - sustainability at BSH

    Important products and technologies from BSH

    BSH and its predecessor brands have always been characterized by technical innovations. The first electric vacuum cleaners, refrigerators and modern automatic washing machines were technological milestones on the company’s road to success.

    Every time something new happened in the field of home appliances, the BSH brands were right there at the cutting edge. And through it all, the focus has always been on one clear objective – making the lives of people, especially housewives, easier. Modern appliances provided time and energy for other things than housework. BSH home appliances became a driving force for not only technical but also social development, and have remained so to this day. An overview.